Sangram Vajre on go-to-market — MarketerMavens

MarketerMavensThe sourced quote archive

Verbatim · Attributed · LinkedVol. 01

Entry 04 / Go-to-marketVerbatim · fully attributed

“These are all go-to-market decisions that need to be done at the highest level.”

Sangram Vajre

Co-founder and CEO, GTM Partners; co-author of MOVE

He pulled go-to-market out of the sales org and made it a whole-company decision, then gave leaders the MOVE framework to run it.

The receipt

Go-to-market is broken — GTM Partners wants to help you fix your approach

diginomica · 2022

Read at the source

diginomica.com

Context

In the same interview Vajre lists what counts as go-to-market: partnerships, acquisitions, entering EMEA, PLG versus enterprise, marketing versus sales spend.

If those calls are made below the executive line, marketing inherits a strategy it never got to set.

Filed underGo-to-market Strategy Leadership

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