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Verbatim · Attributed · LinkedVol. 01

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Entry 01 / PermissionVerbatim · fully attributed
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”

Seth Godin

Author, Permission Marketing

He named the shift from interrupting strangers to earning attention — the idea every opt-in list, newsletter and CRM strategy still runs on.

The receipt

Permission Marketing

Seth's Blog · 31 January 2008

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seths.blog

Context

Godin's definition is deliberately narrow: anticipated, personal, relevant. Drop any one of the three and you are back to interruption.

Read it as a permissions audit for your own list, not a slogan.

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