Entry 01 / PermissionVerbatim · fully attributed
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”
Seth Godin
Author, Permission Marketing
He named the shift from interrupting strangers to earning attention — the idea every opt-in list, newsletter and CRM strategy still runs on.
Context
Godin's definition is deliberately narrow: anticipated, personal, relevant. Drop any one of the three and you are back to interruption.
Read it as a permissions audit for your own list, not a slogan.