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Verbatim · Attributed · LinkedVol. 01
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Entry 05 / ConsultingVerbatim · fully attributed
“the most impactful change has been the shift from looking for quick wins to viewing my biz dev strategy … as a funnel where I build relationships with prospective clients”

Meghan Hardy

Fractional CMO and author of Fractional Fridays

She publishes the unglamorous mechanics of an eight-year consulting practice — revenue by client source, rates, scoping — so fractional operators can skip the flailing.

The receipt

Where I've Found My Clients

Fractional Fridays · 2 August 2024

Read at the source

fractionalfridays.substack.com

Context

The post is a six-year breakdown of her revenue by client source: marketplaces first, then referrals, then LinkedIn inbound.

Her conclusion is that a pipeline built as a relationship funnel is what ends feast-or-famine — not any single channel.

Filed underConsultingBusiness developmentFractional

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