Entry 06 / GrowthVerbatim · fully attributed
“Ignore design FOMO and focus on building your audience from day one. You can always change your logo later.”
Tom Orbach
Writer of Marketing Ideas
He runs his own newsletter as a public growth experiment, then publishes the tactics — including the ones that wasted his money.
The receipt
How I grew this newsletter from 0 to 18K in one year
Marketing Ideas · 2 August 2024
Read at the sourcemarketingideas.com
Context
Orbach spent months and thousands of dollars on retro branding with Fiverr designers before publishing anything — and calls it an excuse to delay launching.
The tell that you have design FOMO: your launch date depends on someone else's file.