Alexander Shartsis on partnerships — MarketerMavens

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Verbatim · Attributed · LinkedVol. 01

Entry 09 / PartnershipsVerbatim · fully attributed

“Partnerships don't fail because the idea is bad.”

Alexander Shartsis

Co-founder and CEO of Skyp; repeat founder and B2B growth operator

He brings operator experience in B2B growth, go-to-market strategy, partnerships, and scaling sales teams.

The receipt

Channel partners are the GTM motion nobody wants to own

Skyp · 21 September 2026

Read at the source

skyp.beehiiv.com

Context

Shartsis argues that partner programs usually fail from unclear ownership, weak resourcing, and poor attribution.

He recommends one accountable owner, a defined metric, and consistent CRM source tracking.

Filed underPartnerships Go-to-market Sales

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