Meghan Hardy on business development — MarketerMavens

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Verbatim · Attributed · LinkedVol. 01

Entry 08 / Business developmentVerbatim · fully attributed

“That's the secret to biz dev — it's about getting to know people.”

Meghan Hardy

Fractional CMO and marketing consultant; creator of Fractional Fridays

She shares practical, candid guidance drawn from eight years of building a sustainable fractional consulting business.

The receipt

Finding clients when you're not great at biz dev

Fractional Fridays · 18 September 2026

Read at the source

fractionalfridays.substack.com

Context

Hardy reframes business development as relationship-building rather than selling.

Her advice is to find the overlap between how an ideal client seeks help and where you can consistently show up.

Filed underBusiness development Consulting Fractional

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