Strategy

“Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.”

April Dunford — Positioning consultant, author of Obviously Awesome

“There is no such thing as digital marketing. There is marketing, and most of it is digital.”

Mark Ritson — Marketing professor and Marketing Week columnist

“These are all go-to-market decisions that need to be done at the highest level.”

Sangram Vajre — Co-founder and CEO, GTM Partners; co-author of MOVE